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GuideWhen trying to improve Magento performance, website design, speed, and SEO are the most vital factors to look at. Online shoppers belonging to Gen Z and millennials prioritize speed and intuitive interfaces as primary factors behind user experience.
Similarly, with an optimum SEO approach, you can easily reach the target audience for the business. Taking the right steps towards Magento eCommerce optimization can significantly boost sales and return on investment. An up-to-date website ensures zero loss of opportunities and can elevate the business significantly.
Also, Read more here – Can AI Chatbots Revolutionise Your eCommerce Business?
Here are 7 Key Factors to Magento eCommerce Optimization
1. Ensure User-Friendly Web Designs
As soon as users land on a shopping website, they must find it easy to navigate through the webpage and scan products and services. A site free from clutter is much more fun to shop with. At Nethues, a Magento web development company in India, we ensure that your website offers attractive user interfaces and a seamless shopping experience.
We deploy an optimum use of white space with high visibility of products, producing a sense of calm and building brand values for the business. If you are dealing with various products and services, we ensure proper categorization with filters like price, colors, size, and other relevant tags.
2. Focus on Improving the Speed of the Magento Store
Unsurprisingly, 64% of smartphone users expect webpages to load within four seconds. Moreover, as much as 74% of users in the United States will leave a site if it fails to load within five seconds.
The infographic below offers insights into the user’s patience with page loading times.
Speed has become a pivotal factor in Magento eCommerce optimization. A site cannot perform well if it takes longer to load over smartphones, tablets, or PCs. Ensure to optimize the website loading time of your site below 5 seconds for a minimized bounce rate. Websites with good loading speeds also tend to have a lower bounce rate and drive business growth significantly.
3. Leverage the Latest Magento Version
Magento’s official community releases new versions focused on improving security, speed, and user experiences. From bug fixes to new functional features, an up-to-date version can help you optimize user experiences significantly.
The latest official release of the CMS is Magento 2.4.6, which came with various bug fixes and performance enhancements. If your website is based on earlier versions of the eCommerce platform, it’s advisable to upgrade to the latest Magento 2 version.
Magento 2 has a complex admin interface; when installing a new version, it’s best to get help from experienced professionals. Hire certified Magento developers to seamlessly upgrade your site to the latest Magento 2 version. Our skilled dedicated developers can ensure zero data loss and smooth migration of your store to the latest version of the content management system.
4. Reduce Site Load with Optimized Images
An eCommerce site provides users with high-quality images and videos of products for sale. However, uploading high-quality pictures and videos need not harm your site’s loading speed. You can leverage various standard ways to optimize your Magento 2 store images.
Standard image optimization techniques you can deploy are:
- Compress the images to reduce their size.
- Optimize the code to load one image over the website first and later load the other images.
- Deploy image lazy loading that allows your site to load images of different sections gradually as the user scrolls down the webpage.
- Save bandwidth with image CSS sprite and load the website quickly.
5. Eliminate Third-Party Modules with Poor Code
Unfortunately, there’s a high chance that you already have installed third-party plugins with poor code quality. Such plugins often lead to compatibility issues with the updated version of the Magento 2 eCommerce platform. In such cases, you need to identify heavy requests via profiler to determine the number of identical requests you have on a page.
Further, you can compact such queries into one to enhance the speed of the Magento 2 store. Magento developers with little experience often load modules inside the loops. Instead, they are supposed to load the whole collection and then further loop through it. This will help with the improved performance of the Magento store.
Also, Read more here – How to Find a Magento Developer
6. Optimize the Store with Best-SEO Practices
For Magento eCommerce optimization, you need to leverage best SEO practices over the eCommerce site. An online store that lacks SEO fails to find and connect with the target audience. With the exemplary practices in the website, ranking well over the search engine result pages is more manageable. Some of the standard search engine optimization aspects of the Magento 2 store are:
- Optimize ALT tags and image file names
- Remove duplicate content from descriptions
- Deploy long-tail keywords and long-form content
- Create unique product descriptions
- Optimize the meta tags
7. Ensure a Quick Checkout
The most significant reasons behind the lower conversion rate are the lack of credible payment options and a quick checkout. The infographic below defines the leading causes behind the high cart abandonment rate.
Your digital store must offer online shoppers secure payment options and faster checkout. For example, avoid asking for unnecessary details on the checkout page and offer standard payment options like cards, digital wallets, cash-on-delivery, etc., to build brand values and user trust.
Wrapping Up
That was all about the top ways to leverage Magento eCommerce optimization. Each online store is unique and requires an in-depth audit to find out what is affecting its performance. For example, a Magneto store with a large inventory should leverage a content delivery network. In contrast, a site selling limited products but is based on older versions can switch to the latest version of Magento 2.
Similarly, there’s the option of deploying full page cache or varnish cache for digital stores, merging CSS and JavaScript files to reduce the amount of network requests, etc. Auditing the site at Nethues, a web development company in India, can help you take the steps in the right direction.
We can help you find the issues with the Magento store. Our certified professionals are well-versed in audits and have helped various companies with Magento 2 speed optimization.
Frequently Asked Questions
Q1. Should I Use a Content Delivery Network for My Magento 2 Store?
Ans. If you have a busy website with customers from different regions (with poor internet connectivity), deploying a content delivery network for the Magento 2 store is advisable. The CDN enables the Magento site to offer uninterrupted services even when the server is down or suffering from network congestion.
Q2. Does Full-Page Caching Benefit My Magento 2 Store?
Ans. Magento deploys full page caching on the web server as it helps to quickly display category, product, and CMS pages. Full-page caching is ideal for enhancing the response time and also for reducing the load over the server.
Q3. What are the Benefits of Merging CSS Files & JS Files of My Web Page?
Ans. Combining the JavaScript/CSS files into one can significantly reduce the network requests the browser has to make, improving the site speed of the Magento 2 store. However, beware not to perform this under production mode.
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