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Ladies and gentlemen, as we close out 2021 and look ahead to 2022, it’s as good a time as any to consider the future of eCommerce development.
People and their way of shopping are evolving at an unprecedented pace, and top eCommerce giants like Amazon, Flipkart, Walmart, are already prepping themselves up for this new wave of intelligent customers.
However, small, medium and individual companies like yours usually fall behind in this dominating eCommerce race.
To magnet the ball in your court, leverage the opportunity and raise your profit bars, you got to stay ahead of the curve this time. Or else, by 2022, you’ll be left in the dust as the rest of the world continues to evolve.
In this blog, we’ve shared 13 upcoming and futuristic eCommerce success trends that you need to adapt to secure your business’s survival chances.
Note: Big companies don’t want you to know these trends! So make sure you read till the last, and relate each idea with your business.
Augmented Reality Shopping
Augmented Reality is the next big thing. It eliminates the buyer’s confusion and helps them perceive how a particular product will appear after purchase. This technology allows them to experience your offerings live and make better buying decisions.
To see a glimpse of AR in eCommerce, you may check out how Lenskart is killing it with their 3D Try-on AR integration. Reports have confirmed that the optics brand enjoyed up to 6X higher conversion post-adoption of AR technology.
AI-Pilot Customer Support
Kudos to the ever-evolving technology! AI chatbots are here to take some load off your shoulders. Just like big tech giants, you can embed these automated chatbots in your eCommerce platform. These intelligent bots work just as regular customer attendants. In fact, 24 hours, without any fear of hurting feelings, and with 30% extra efficiency to answer queries & collect customer feedback. Not only does this save your resources and time, but it also mitigates errors, ensuring client satisfaction.
Free Product Shipping
FREE shipping is no less than a magic wand to lure more customers. Amazon is the most prominent example of its execution. By offering no-cost shipping in the beginning or for some time, you can make loyal customers for your brand, who stay longer with you for your service & product quality, even if you stop offering FREE delivery after a while.
Personalized Marketing
Once bought from your website/store, a strategy that persuades your customers to shop again is called personalized marketing. Leverage this trend with the help of engaging emailers, push notifications, offer alarms, and surprise banners. Integrate effective eCommerce plugins that help you create these deliverables and instantly enjoy a better retention rate.
AI-Driven Up-selling & Cross-Selling
Up-selling and Cross-selling are a must to do if you want to build an image of an innovative brand, and most importantly, boost your holistic sales. The market is flushed with so many up-selling plugins. Ask your Magento developer or any eCommerce engineer to integrate an AI upsell & cross-sell plugin that encourages your customers to buy related and complementary products during checkout.
Omnichannel Selling
Stats have shown that 84.9% of customers don’t purchase a product until they’ve seen it multiple times. Cracking this secret strategy is called Omnichannel. Especially in 2022, it is necessary to build a potent Omnichannel for your eCommerce to get your potential customers straight to your business doors. Starbucks is an inspiration in the world of Omnichannel marketing.
Voice-Search Optimization
Voice Search is the new frontier for eCommerce companies. With Siri, Alexa, and Google Assistant dominating the market, an eCommerce store optimized for Voice Search is a straight ticket to higher profits. Moreover, as per recent reports, 50% of online searches are voice-based. Therefore, if your products, eCommerce store, and services are voice search optimized, you have a better hand to earn customers over your competitors.
Mobile-Friendliness
With almost 88% of the internet being mobile searchers, it is unexplainably crucial to keep your website primed for mobile usability. From design to user experience to holistic performance, everything has to be mobile-friendly to survive the competition today. Check your essential pages and cart checkout speed at mobile browsers, and get them optimized if it takes more than 3 seconds to load.
Additional Payment Benefits
Unlike other websites offering multiple payment options, you could create an impact by making your existing payment system beneficial for your customers. Collaborate with third-party cashback vendors who let your shoppers earn up to 5% cashback on all their purchases just by being integrated into your eCommerce system. This way, you can set up a win-win situation for yourself, your customers, and that third-party vendor.
Loyalty Subscription Models
Offering loyalty subscription models is an appealing strategy to hook your audience to your brand for a subsequent period of months or years. Such subscription models timely persuade your buyers to make purchases and capitalize on additional shopping benefits like free shipping, discounted prices, and giveaways, which you offer over occasional customers.
Some prime examples of loyalty subscription models are – Amazon Prime, Bewakoof Tribe, etc.
FDFC Facility
Hire services of a ‘Forward Deployment Fulfillment Center’ for your eCommerce business. This intelligent move makes your life easier by offering centralized shipping and receiving locations. Moreover, FDFC also promotes lesser cost, higher efficiency, enhanced communications, and smoother customer fulfillment.
AI Analytics to crack buyer’s persona
Understanding your customers’ behavior is the key to 10X your sales. If you figure out your customer is looking for a specific type of shoe, with a particular style of sole, and in a specific color pallet, imagine how easy it would get for you to target them with ads and uplift your conversion rate!
To proceed, you can integrate an AI analytics plugin in your eCommerce stores that fetch relevant user behaviour data for your business so that you can make precise targeting and register dream revenue results.
Advanced SEO & Content Marketing
In this era where everybody knows that Content is the King, and SEO is the King Maker, you should not miss out on this meaningful opportunity.
When combined efficiently, your website could climb the top positions at SERPs and serve relevant searchers with your high-quality products.
Simply hire an eCommerce developer or request your existing one to bring in advanced SEO & content planning tools for your eCommerce business for better search engine rankings and sales elevation.
Last suggestion
There are a ton of different eCommerce trends that you might not be aware of. It can be hard to keep up with the latest trends, but it’s not impossible.
If you want to stay ahead of your competition and have an edge in this rapidly shifting landscape, big brands are making the market impenetrable; hire Nethues as your dedicated eCommerce partner today and set your eCommerce growth on autopilot.
We have the experience and knowledge necessary to ensure that your business is going in the right direction by leveraging innovative technologies at the back of our hands.
